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Asai, born and raised in Austin, Texas, is a Content Strategist and graduate of SCAD where she had the chance to work and study in their campuses in Hong Kong, Savannah, Atlanta, and Lacoste. Her art school background has ensured she's been surrounded by creatives and knows how to work with them.

Her work ethic is rooted in Cantonese tiger mom principles and German resilience, meaning she welcomes criticism and doesn’t complain when her ideas don't see the light of day.

She lives for exploring the rabbit holes of culture and finding the small truths of the world, which become insights, which become strategies for how brands should communicate, which become validation that she's doing something to keep people from hating advertising.

In her spare time she dissects people’s captions on Instagram, reads to keep her Gen Z attention span above 6 seconds (this is the last great book she read), and empathizes with Tony Soprano.

Tell her the latest subreddit you got lost in and/or ask for her CV at

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