Casper
PROBLEM:
With other brands of boxed mattresses increasing in popularity, how can Casper set itself apart?
TARGET:
22-35 year-olds who don’t want to waste time shopping at multiple mattress companies. They're wiling to try out Casper's claim that there is truly only one mattress that fits everyone.
INSIGHT:
People buy a new mattress before they get rid of their old one. No mattress company helps you get rid of your old mattress.
IDEATION:
Old mattresses tend to just hang around, like a bad ex. By using the world of 'the breakup', Casper wants to help you to get a clean break from your ex mattress so you can get better sleep.
Strategy: Asai Meyer, Art Direction: Emma Kenline, Copywriting: Mollie Faccio
