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With other brands of boxed mattresses increasing in popularity, how can Casper set itself apart?


22-35 year-olds who don’t want to waste time shopping at multiple mattress companies. They're wiling to try out Casper's claim  that there is truly only one mattress that fits everyone. 


People buy a new mattress before they get rid of their old one. No mattress company helps you get rid of your old mattress.


Old mattresses tend to just hang around, like a bad ex. By using the world of 'the breakup', Casper wants to help you to get a clean break from your ex mattress so you can get better sleep.  

Strategy: Asai Meyer, Art Direction: Emma Kenline, Copywriting: Mollie Faccio

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