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South Dakota Tourism


South Dakota is considered one of the most beautiful states, yet is still the sixth least visited state in America.


28–late 40 year-olds. Live in metropolitan areas, don’t want to go on vacation and take the same Instagram pictures as everyone else.


Even extroverts need time for themselves. They're in search of an 'Introvert Vacation' where they can actually get some breathing space.


The creative approach takes advantage of common areas of space in cities to literally show the importance of it in our daily lives.

Strategy: Asai Meyer, Art Direction: Biotz Natera, Annie Smith, Copywriting: Jacki DeSantis

Using Format