Vita Lemon Tea
How do we get people to think of VLT as their first beverage choice this summer?
Hong Kong millennials who grew up with VLT but don't actively buy it now, especially with so many new beverage choices on the market. For them, it's just a nostalgic drink.
There are the straw-chewers and the non-straw-chewers, the ones who open the flaps of the box, the ones who blow up the boxes and step on them to pop them, and so much more. You’re never just drinking VLT. You’re interacting with the package itself, in your own way.
With VLT’s app containing AR tech, VLT drinkers can scan their boxes and a different game will appear depending on how they have altered their box, allowing them to interact a step further with their drink.