South Dakota Tourism
PROBLEM:
South Dakota is considered one of the most beautiful states, yet is still the sixth least visited state in America.
TARGET:
28–late 40 year-olds. Live in metropolitan areas, don’t want to go on vacation and take the same Instagram pictures as everyone else.
INSIGHT:
Even extroverts need time for themselves. They're in search of an 'Introvert Vacation' where they can actually get some breathing space.
IDEATION:
The creative approach takes advantage of common areas of space in cities to literally show the importance of it in our daily lives.
Strategy: Asai Meyer, Art Direction: Biotz Natera, Annie Smith, Copywriting: Jacki DeSantis